Owner, Raab Associates

David Raab

David Raab is a widely recognized expert in marketing technology and analytics. Independent consultant since 1987, he specializes in marketing trends, technology strategy, product requirements, and vendor selection. Clients include major firms in retail, insurance, healthcare, communications, publishing, consumer goods, marketing services, and technology. Raab has written hundreds of articles on marketing technology for publications including Information Management, DM Review, DM News, Relationship Marketing Report, Bank Marketing, Target Marketing, and The Journal of Database Marketing. He is a frequent presenter at conferences in U.S., Europe, and Asia. Raab is the author of Marketing Performance Measurement Toolkit, Guide to Account Based Marketing Vendors, and Guide to Customer Data Platforms. His new research appears regularly on http://customerexperiencematrix.blogspot.com.