Campaign of the Year (Jury Award)

Ancestry

Ancestry sought to convert more free account members into paid subscribers and used Selligent to integrate its successful Surname widget on Facebook into a personalized email campaign. Ancestry started by analyzing its prospects, the sources they were coming from, and the content that would best match each group. Sending 1-to-1 messages featuring the widget, Ancestry increased conversion rates by 28%.

Campaign of the Year (Public Award)

Allstate / Deluxe Rewards

Allstate turned to Deluxe Rewards to increase loyalty program registrations while maintaining engagement and avoiding email fatigue with its target audience. Using Selligent, Deluxe Rewards completely overhauled Allstate’s creative, deployment, and reporting. By personalizing messages by status level and engagement, Deluxe Rewards was able to convert 41% of eligible targets.

Consumer-First

Prezi

Prezi knew that its users needed different types of support to be successful with its innovative and highly visual presentation tool. In order to customize the onboarding experience at scale, Prezi needed to first identify and address training resource gaps using qualitative and quantitative data. Next, Prezi used Selligent to leverage that data in a series of lifecycle campaigns that ultimately increased click rates by 23% and activation rates by 100%.

Customer Acquisition

YP.com

YP.com developed a School Partnership Program to help foster an engaged online member community and increase the quantity of user reviews. The next step was to use Selligent to launch a multistep lifecycle program the encouraged members to submit reviews in exchange for a donation to the school of their choice. By keeping users updated on their goals and progress, YP.com was able to achieve a 40% open rate and generate 10,000 reviews.

Data-driven Content

Prezi

Prezi knew that its users needed different types of support to be successful with its innovative and highly visual presentation tool. In order to customize the onboarding experience at scale, Prezi needed to first identify and address training resource gaps using qualitative and quantitative data. Next, Prezi used Selligent to leverage that data in a series of lifecycle campaigns that ultimately increased click rates by 23% and activation rates by 100%.