Executive Director, DMA
Chris is the Executive Director of the Direct Marketing Association with overall responsibility for all DMA activity in the UK since 2009.
Chris is a dual French/US citizen with over 30 years advertising and 1 to 1 marketing experience in Europe, the USA and Asia/Pacific including senior roles at client, agency and technology companies.
From 2000 to 2009, Chris developed Emailvision into Europe’s leading email service provider (ESP) in his dual roles of Chief Operating Officer and UK Managing Director. Emailvision currently has offices in 18 countries.
Chris launched his career in New York with Young & Rubicam and his 12 years at Y&R included founding the Wunderman direct-marketing office in Singapore in 1992 and managing the Wunderman office in Hong Kong. Chris moved to London in 1994 as European Media Director for Franklin Mint and created his own on-line catalogue company (Living Heritage) in 1998.
In addition to his commercial activity, Chris has taken a lead in industry issues including legislation, best practice and education. Chris has been a lecturer on IDM qualifications and developed the IDM’s Award in Email Marketing, UK’s only formal email qualification. His industry roles include seats on the boards of the Advertising Association, the DMA, Asbof and Cap.