Principal Analyst Seving B2C Marketing Professionnals, Forrester Research, Inc.
With more than 25 years of experience in marketing technologies and strategic planning, Rusty currently serves as Principal Analyst serving B2C Marketing Professionals at Forrester. There, his research focuses on marketing technologies, including those for customer analytics, cross-channel campaign management, enterprise marketing platforms, and digital customer experience delivery.
Before joining Forrester, Rusty was a Senior VP of Marketing at SDL within their Campaign Management and Analytics Division, and prior to that was employed with NCR and Teradata for 22 years. Rusty has extensive global consulting and sales support experience, and has assessed strategic efforts in over 35 countries.