Vice President & Principal Analyst, Forrester Research, Inc.

Shar VanBoskirk

Shar is a leading expert on how the rise of digital technology has disrupted customer-brand relationships.  During her years at Forrester she has been instrumental in developing many of the companies strategy development frameworks, evaluation methodologies, training courses and marketing planning tools.

A popular speaker and facilitator, Shar regularly leads workshops for financial services, healthcare, retail, consumer goods, manufacturing and high tech companies to help them advance their digital maturity, organize their marketing functions, and perfect customer-centric marketing programs.

Shar returned to Forrester in 2004 after several years away working in marketing consulting. She served as research director for marketing research boutique, TideWatch, where she led internal strategy efforts and client strategy projects. Shar was also a consultant with Carlson Marketing Group's Business Strategy Consulting team, developing CRM and email programs for clients including British Airways, Buena Vista Home Entertainment, and Home Depot. Shar began her career at Forrester in 1997 during the early days of the Internet and has written research on customer loyalty, ad networks, and marketing measurement and planning.

Shar is widely quoted in the press, including such media outlets as BusinessWeek, Fortune, The New York Times, and The Wall Street Journal, CNBC and National Public Radio. She is a graduate of Harvard University.