Campaign of the Year (Jury Award)

MYWay

And finally MyWay was not only incredibly creative with the concept for their campaign but also with their use of technology which relied heavily on email – social and display retargeting –when they literally caused digital disruption by hijacking hundreds of parents online presences.

Campaign of the Year (Public Award)

City of Lyon

Ville de Lyon focused exclusively on the needs of their consumer base when they identified a significant frustration of the people they served and they solved it with technological automation and innovation that resulted in a more efficient experience for their citizens and a more useful, reliable data capture capability for the organization.

Consumer-First

City of Lyon

Ville de Lyon focused exclusively on the needs of their consumer base when they identified a significant frustration of the people they served and they solved it with technological automation and innovation that resulted in a more efficient experience for their citizens and a more useful, reliable data capture capability for the organization.

Partner of the Year

Creative

MyWay

My Way had a unique challenge because the buying decision of their product is not made by the actual consumer of the product. They had to developed a creative approach to indirectly reach a parent in order to convince them to buy a car for their child – not easy to do but they did it with humor and creativity.

Data-driven Content

Samsung

Samsung has invested significantly to consolidate their data around each customer so they could leverage it to drive dynamic messaging for a global product launch. With extraordinary planning and execution they created a campaign for the S7 phone that spanned 26 countries and reached 30 million people through a personalized, targeted multi-wave campaign that inspired advance buzz, drove conversion, and incrased satisfaction.

Acquisition/Lead Gen

CoolBlue

By connecting the dots between customer service and consumer data, and by arming their sales staff with real time updates of qualified lead information Coolblue was able to offer a highly personalized experience that drove service renewals and phone upgrades increasing conversion rates to 28%.

CRM/Loyalty

Ahold/Albert Heijn

Albert Hein knows that their shoppers love offers, and they developed a program to ensure that each person’s loyalty would be rewarded with the most relevant promotions and offers possible through sophisticated targeting and segmentation.

Automation/Efficiency

Edenred

Edenred focused on analyzing data and developing predictive models in order to strategically refine their marketing focus based on propensity to buy. Through intelligent use of data and complex automated journies they were able to grow their coversion rate an impressive 70%.

Mobile

Samsung

Samsung sells mobile and therefore it is not surprising that they leveraged mobile heavily as part of the marketing tactic to sell their mobile device. Once again in the mobile category…