Consumer-First Marketing (DACH and Overall European Winner)

Thomas Cook

Thomas Cook’s campaign aimed to increase brand loyalty and personalized engagement with travelers. They designed a fully-automated and complex email program with custom content, optimized send time and frequency to surface relevant offerings that make every customer’s trip memorable. In addition, Thomas Cook’s network of travel agencies are able to customize their own messaging – offering that added personal touch.

The campaign achieved more than 75 percent open rates and 30 percent click-through rates. They also saw higher value bookings and re-booking frequency for travelers who used their mobile app and website "Travelguide" linked from every email.

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Marketing Innovation

Ifolor with agency Mayoris

Ifolor sent a multi-touch interactive campaign aimed to reactivate customers who had not purchased in over 90 days. With the help of agency Mayoris and the power of Selligent technology, ifolor was able to overcome a challenging voucher interface to send attractive offers and vouchers to its consumers. Futher, Mayoris developed an intuitive in-email, kinetic survey that captured responses without a consumer going to a landing page.

Results led to a 14% higher basket size than normal average.

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Omnichannel Excellence

Jeronimo Martins Drogerie i Farmacja (Hebe) with agency Laurens Coster

For a powerful lead generation and acquisition campaign via SMS, Hebe drew on product recommendations served via Selligent Marketing Cloud. Leveraging the help of its agency, Laurens Coster, Hebe sent 400,000 SMS messages showing product recommendations based on past purchases. Conversion rates were up to 56% higher when compared to average conversions on SMS messages without product recommendations.

JM Logo    Hebe Logo