TF1, with agency Waisso
The largest private television channel in Europe, TF1, wanted to create an alignment between its content and marketing teams to streamline interactions and create efficiencies in the development, distribution, and personalization of customer communications. With the help of its agency partner, Waisso, and the Selligent platform, TF1 has developed easy-to-use templates that multidisciplinary teams use to personalize and communicate more effectively with their 24 million registered users. The program has saved 70% of integration time compared to the previous process.
OMNICHANNEL CUSTOMER EXPERIENCE
Leading European children’s clothing retailer Vertbaudet operates eight online properties, receiving more than 100 million visitors and selling 20 million products per year. The goal was to entice first-time customers with promotions to encourage a second purchase and convert them into long-term loyal customers. Using Selligent’s Cadence Manager, Vertbaudet created a complex journey to ensure that each customer always received the most relevant communication. The program resulted in massive productivity for the marketing team and a better cadence of communications for new customers, resulting in an incredible 42% conversion rate for in-store and online purchases.
La MAE has been the number-one family and children’s insurance provider in France since 1932. The team wanted to optimize the performance of its abandoned basket emails, and increase customer re-engagement and conversion. Using Selligent, La MAE tracked and analyzed consumers’ website behavior patterns to identify new conversion paths and reduce abandoned baskets through personalized offers. They built out journey maps to test for channels, timing and call to actions, to optimize offers and conversion. The revamped abandoned basket email resulted in 70% open rate – a 40% lift from La MAE’s commercial email average, and enabled the team to share qualified leads with the contact center, resulting in increased conversion rates.