Cassa di Risparmio diVolterra, with agency e-one
Cassa di Risparmio di Volterra (CRV), a long-standing, renowned credit institution in Italy, wanted to leverage Selligent more effectively; not just for sending marketing communications, but as a customer relationship management tool, in order to promote products in its catalog to increase revenue; and to better profile and understand its customers, in order to offer personalized products and services. Working with e-one, Cassa developed an email welcome campaign for new customers, designed to digitize and simplify onboarding, to drive revenue and quickly engage new customers. Selligent enabled Cassa to switch to a dynamic, digital customer journey, personalized to individual customers, resulting in a significant increase in email opens, click-to-opens, and revenue. Cassa was also able to create groups of profiled customers based on their interests that could be useful for future campaigns.
OMNICHANNEL CUSTOMER EXPERIENCE
24h Assistance 24hAssistance, a premier Italian insurance brand, was growing rapidly and needed to improve its approach to customer service, to keep up with growth and rising customer expectations. Working with Selligent, 24hAssistance established a flexible and easy-to-use customer journey that removed data barriers, enabling a new level of automation and personalization across channels. The campaign enabled Cassa to: identify 1,000 relevant customers for outbound calls in four days after launching the new integration, increasing conversions; have new aaccess to customer data for smart audience segmentation; and develop efficient outbound activities for customer care.
Leading athletic-style retailer AW LAB was given the first-ever opportunity to work on a co-branded event with Nike. Consequently, they needed a marketing technology partner that could drive awareness for the event among its existing customer base and beyond; drive attendance; increase the number of email opt-ins; and ddeliver high social engagement for the event. Working with Selligent, AW LAB created a highly engaging social campaign that not only generated excitement for the event but allowed the company to collect new marketing opt-ins and valuable customer data. In less than twelve hours, AW LAB collected consumer data from more potential customers than through any single Instagram post before. Within three days of launching the contest, AW LAB greatly exceeded expectations with a record-breaking number of registrations and social media engagements. The campaign generated the company’s highest-ever view rates, click-through rates, and click-to-open ratios.