OMNICHANNEL CUSTOMER EXPERIENCE
Grupo Planeta - Nubico
Grupo Planeta wanted to get more subscribers for its digital reading platform, Nubico, while also improving user retention. Challenges included a large number of inactive users who were not opening emails, subscribing, or being retained; plus many others with unknown contact information. Working with Selligent, Nubico created and executed a series of push campaign messages that resulted in a 7.27% increase in open rates, a 90.37% boost in click-to-open rate, and a 150% boost in conversion rate.